Analysing the effect of social media marketing activities on customers purchase intention a study of organised apparel retail sector in India

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dc.contributor.authorSharma, Sukanya
dc.date.accessioned2023-06-30T12:00:40Z
dc.date.available2023-06-30T12:00:40Z
dc.date.issued2023-06
dc.identifier.urihttp://hdl.handle.net/123456789/2815
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines) Dhanbaden_US
dc.subjectretail sectoren_US
dc.subjectpurchasing behavioren_US
dc.subjectapparel industryen_US
dc.subjectPh.Den_US
dc.subjectMSen_US
dc.subjectPH2506en_US
dc.titleAnalysing the effect of social media marketing activities on customers purchase intention a study of organised apparel retail sector in Indiaen_US
dc.typeThesisen_US
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