Attitude and purchase intention of buying green products: a study of Indian consumers

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Date
2016-06
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Indian Institute of Technology (Indian School of Mines) , Dhanabd
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Keywords
Norm activation model, Value belief norm, Theory of planned behavior, Green products, Willingness to pay premium, MS, Ph.D
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http://hdl.handle.net/123456789/906
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Govind Swaroop Pathak