Impact of personalized advertisement on consumer buying behaviour - A perspective of genetive AI

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DS1324.pdf (6.32 MB)
Date
2024-05
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Indian Institute of Technology (Indian School of Mines) Dhanbad
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Keywords
Personalised perception, AI-driven personalised advertisements, Quantitative methodologies, DIST, DS1324
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http://hdl.handle.net/123456789/3664
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Mrinalini Pandey