Adoption of marketing automation among B2B IT firms a study

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dc.contributor.authorMathur, Akshay
dc.date.accessioned2024-09-27T09:25:17Z
dc.date.available2024-09-27T09:25:17Z
dc.date.issued2024-08
dc.identifier.urihttp://hdl.handle.net/123456789/3765
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines) Dhanbaden_US
dc.subjectMarketing automationen_US
dc.subjectB2B IT firmsen_US
dc.subjectROI estimationen_US
dc.subjectPh.Den_US
dc.subjectMSen_US
dc.subjectPH2832en_US
dc.titleAdoption of marketing automation among B2B IT firms a studyen_US
dc.typeThesisen_US
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