Dynamics of B-school branding: a study with reference to Jharkhand state

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Thesis.pdf (2.41 MB)
Date
2014-02
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Volume Title
Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
Abstract
Description
Keywords
B-schools Branding, Brand building strategies, Research design, Business education, B-schools of Jharkhand, MS, Ph.D
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http://hdl.handle.net/123456789/925
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Pramod Pathak