Efficacy of political advertising - a study of Indian elections

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PH1477.pdf (3.41 MB)
Date
2019-11
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Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
Abstract
Description
Keywords
Political advertising, Elections advertising campaign, Indian voters, Political parties, Ph.D, PH1477, MS
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http://hdl.handle.net/123456789/1629
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Pramod Pathak