The impact of brand personality on brand equity : a study of mediating factors

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dc.contributor.authorAhmad, Anees
dc.date.accessioned2017-11-22T12:10:38Z
dc.date.available2017-11-22T12:10:38Z
dc.date.issued2016-12
dc.identifier.urihttp://hdl.handle.net/123456789/920
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines) , Dhanabden_US
dc.subjectBrand personalityen_US
dc.subjectBrand equityen_US
dc.subjectBrand relationshipsen_US
dc.subjectKaiser Meyer Olkinen_US
dc.subjectPattern matrixen_US
dc.subjectMSen_US
dc.subjectPh.Den_US
dc.titleThe impact of brand personality on brand equity : a study of mediating factorsen_US
dc.typeThesisen_US
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