Significators of consumer choice behaviour towards private label brands: a study in Indian e-market

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Date
2019-11
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Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
Abstract
Description
Keywords
Private-label brands, Online shopping, Consumer behavior, e-retailers, Ph.D, MS, PH1472
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http://hdl.handle.net/123456789/1623
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Bibhas Chandra