Factors affecting impulse buying behaviour in e commerce

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DS1413.pdf (1.23 MB)
Date
2024-05
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Publisher
Indian Institute of Technology (Indian School of Mines) Dhanbad
Abstract
Description
Keywords
Impulse buying behavior, Persuasive marketing methods, Novel product, DIST, DS1413, MS
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http://hdl.handle.net/123456789/3831
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Sabnam Basu