Customer relationship management in organised retail sector with special reference to lifestyle retail segment in India

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TH10581.pdf (2.36 MB)
Date
2015-11
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Indian Institute of Technology (Indian School of Mines) , Dhanabd
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Keywords
Indian retail sector, Evolution of CRM, Loyalty programs, Bartlett’s test, Hypothesis testing, MS, Ph.D
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http://hdl.handle.net/123456789/932
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Saumya Singh