Study of emotional response of consumers towards Indian television advertisements of automobile sector

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dc.contributor.authorJerath, Sanjay
dc.date.accessioned2017-11-22T10:21:42Z
dc.date.available2017-11-22T10:21:42Z
dc.date.issued2015-10
dc.identifier.urihttp://hdl.handle.net/123456789/905
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines), Dhanbaden_US
dc.subjectEmotion behaviouren_US
dc.subjectConsumption behaviouren_US
dc.subjectRational of research designen_US
dc.subjectOLS regression resultsen_US
dc.subjectMSen_US
dc.subjectPh.Den_US
dc.titleStudy of emotional response of consumers towards Indian television advertisements of automobile sectoren_US
dc.typeThesisen_US
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