Effect of advertising on consumers' acceptance level of IPTV in India: a study

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Thesis.pdf (2.1 MB)
Date
2013-08
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Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
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Description
Keywords
Smaller budget business, Technology acceptance model, Ethical considerations, Statistics of the variables, MS, Ph.D
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http://hdl.handle.net/123456789/907
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Mrinalini Pandey