Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context a mixed method study

Simple item page
dc.contributor.authorSingh, Akansha
dc.date.accessioned2023-03-03T05:11:03Z
dc.date.available2023-03-03T05:11:03Z
dc.date.issued2023-02
dc.identifier.urihttp://hdl.handle.net/123456789/2695
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines) Dhanbaden_US
dc.subjectDigital Consumer Cultureen_US
dc.subjectconsumer engagementen_US
dc.subjectCaRM campaignsen_US
dc.subjectPh.Den_US
dc.subjectMSen_US
dc.subjectPH2390en_US
dc.titleAntecedents and outcomes of consumer engagement via cause-related marketing in Indian context a mixed method studyen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
Abstract.pdf
Size:
134.62 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
PH2390.pdf
Size:
5.93 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Govind Swaroop Pathak