Buying behaviour of rural consumers- a study with special reference to fast moving consumer goods (FMCG)
| dc.contributor.author | Prakash, Gyan | |
| dc.date.accessioned | 2017-11-22T11:47:01Z | |
| dc.date.available | 2017-11-22T11:47:01Z | |
| dc.date.issued | 2016-12 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/915 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Technology (Indian School of Mines), Dhanbad | en_US |
| dc.subject | Fast moving consumer goods | en_US |
| dc.subject | Rural consumers | en_US |
| dc.subject | Pilot testing | en_US |
| dc.subject | Measurement scales | en_US |
| dc.subject | Structural equation modeling | en_US |
| dc.subject | MS | en_US |
| dc.subject | Ph.D | en_US |
| dc.title | Buying behaviour of rural consumers- a study with special reference to fast moving consumer goods (FMCG) | en_US |
| dc.type | Thesis | en_US |
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