Gupta, Harshita2022-01-172022-01-172021-09http://hdl.handle.net/123456789/2105enGuerrilla marketingConsumer PerceptionIndian MarketExploratory Factor AnalysisMultiple Regression AnalysisContent AnalysisMSPH1855Ph.DAnalysing perceptual dimensions of guerrilla marketing in Indian contextThesis