Analysing the effect of social media marketing activities on customers purchase intention a study of organised apparel retail sector in India

Sharma, Sukanya2023-06-302023-06-302023-06http://hdl.handle.net/123456789/2815enretail sectorpurchasing behaviorapparel industryPh.DMSPH2506Analysing the effect of social media marketing activities on customers purchase intention a study of organised apparel retail sector in IndiaThesis