Study of advertisements using 9-ending prices on consumers perception and buying behavior

Kumar, Santosh2020-10-232020-10-232020-09http://hdl.handle.net/123456789/1822en9-ending pricingPrice perceptionIndian consumersRetail advertisingBuying behaviorPh.DMSPH1619Study of advertisements using 9-ending prices on consumers perception and buying behaviorThesis