Consumer engagement and its effect on consumer brand relationship in social media advertising a study

Kujur, Fedric2020-10-192020-10-192020-08http://hdl.handle.net/123456789/1798enConsumer engagementSocial networking sitesFacebookConsumer-brand relationshipSocial media marketingPh.DMSPH1600Consumer engagement and its effect on consumer brand relationship in social media advertising a studyThesis