Customer relationship management in organised retail sector with special reference to lifestyle retail segment in India

Rahman, Mujibur2017-11-222017-11-222015-11http://hdl.handle.net/123456789/932enIndian retail sectorEvolution of CRMLoyalty programsBartlett’s testHypothesis testingMSPh.DCustomer relationship management in organised retail sector with special reference to lifestyle retail segment in IndiaThesis