Dimensions of consumer based brand equity (CBBE) in fast food setor - a study of select brands operating in India

Pankaj, Singh2017-11-222017-11-222016-01http://hdl.handle.net/123456789/910enBrand equity dimensionsKeller modelBrand Equity ModelsFast food sector in IndiaLassar, Mittal and Sharma (1995) theoryMSPh.DDimensions of consumer based brand equity (CBBE) in fast food setor - a study of select brands operating in IndiaThesis