Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context a mixed method study

Singh, Akansha2023-03-032023-03-032023-02http://hdl.handle.net/123456789/2695enDigital Consumer Cultureconsumer engagementCaRM campaignsPh.DMSPH2390Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context a mixed method studyThesis