Buying behaviour of rural consumers- a study with special reference to fast moving consumer goods (FMCG)

Prakash, Gyan2017-11-222017-11-222016-12http://hdl.handle.net/123456789/915enFast moving consumer goodsRural consumersPilot testingMeasurement scalesStructural equation modelingMSPh.DBuying behaviour of rural consumers- a study with special reference to fast moving consumer goods (FMCG)Thesis