Impact of AI enabled personalised advertising content on consumer perception, response and advertising effectiveness

Mukherjee, Sagnik2024-10-102024-10-102024-05http://hdl.handle.net/123456789/3871enArtificial IntelligencePotential customerConceptual frameworkDISTDS1442MSImpact of AI enabled personalised advertising content on consumer perception, response and advertising effectivenessThesis