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Item An eye tracking study on engagement cognition and response of gen Z users on e commerce websites using the tobii pro fusion device(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2024-05) Rajawat, Pawan SinghItem Advancing chatbots with RAG and multimodal integration(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2024-11) Chatterjee, SubhajitItem Impact of celebrity endorsement on the purchase intention(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2024-05) N NiranjanItem Analyze the decision making route of young retail investors and optimizing data presentation for enhanced investment strategies: A study of fintech investment companies(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2024-05) Sahoo, SitikanthaItem Sentiment navigation in digital retail: An in-depth analysis of online review mining(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2024-05) Mandal, Akash