Analysing perceptual dimensions of guerrilla marketing in Indian context
Loading...
Date
2021-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Indian Institute of Technology(Indian School of Mines) Dhanbad
Abstract
Description
Keywords
Guerrilla marketing, Consumer Perception, Indian Market, Exploratory Factor Analysis, Multiple Regression Analysis, Content Analysis, MS, PH1855, Ph.D