Analysing perceptual dimensions of guerrilla marketing in Indian context

Simple item page
dc.contributor.authorGupta, Harshita
dc.date.accessioned2022-01-17T06:00:12Z
dc.date.available2022-01-17T06:00:12Z
dc.date.issued2021-09
dc.identifier.urihttp://hdl.handle.net/123456789/2105
dc.language.isoenen_US
dc.publisherIndian Institute of Technology(Indian School of Mines) Dhanbaden_US
dc.subjectGuerrilla marketingen_US
dc.subjectConsumer Perceptionen_US
dc.subjectIndian Marketen_US
dc.subjectExploratory Factor Analysisen_US
dc.subjectMultiple Regression Analysisen_US
dc.subjectContent Analysisen_US
dc.subjectMSen_US
dc.subjectPH1855en_US
dc.subjectPh.Den_US
dc.titleAnalysing perceptual dimensions of guerrilla marketing in Indian contexten_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
Abstract.pdf
Size:
6.69 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
PH1855.pdf
Size:
4.42 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Saumya Singh