Impact of celebrity endorsement on the purchase intention

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dc.contributor.authorN Niranjan
dc.date.accessioned2024-10-01T10:35:55Z
dc.date.available2024-10-01T10:35:55Z
dc.date.issued2024-05
dc.identifier.urihttp://hdl.handle.net/123456789/3826
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines) Dhanbaden_US
dc.subjectPerceptual impacten_US
dc.subjectCelebrity endorsementsen_US
dc.subjectBrand loyaltyen_US
dc.subjectDISTen_US
dc.subjectDS1410en_US
dc.subjectMSen_US
dc.titleImpact of celebrity endorsement on the purchase intentionen_US
dc.typeThesisen_US
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