Study of advertisements using 9-ending prices on consumers perception and buying behavior

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PH1619.pdf (32.6 MB)
Date
2020-09
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Volume Title
Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
Abstract
Description
Keywords
9-ending pricing, Price perception, Indian consumers, Retail advertising, Buying behavior, Ph.D, MS, PH1619
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URI
http://hdl.handle.net/123456789/1822
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Mrinalini Pandey