Consumer engagement and its effect on consumer brand relationship in social media advertising a study

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PH1600.pdf (4.59 MB)
Date
2020-08
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Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
Abstract
Description
Keywords
Consumer engagement, Social networking sites, Facebook, Consumer-brand relationship, Social media marketing, Ph.D, MS, PH1600
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http://hdl.handle.net/123456789/1798
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Saumya Singh