Consumer engagement and its effect on consumer brand relationship in social media advertising a study
dc.contributor.author | Kujur, Fedric | |
dc.date.accessioned | 2020-10-19T10:42:37Z | |
dc.date.available | 2020-10-19T10:42:37Z | |
dc.date.issued | 2020-08 | |
dc.identifier.uri | http://hdl.handle.net/123456789/1798 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Technology (Indian School of Mines), Dhanbad | en_US |
dc.subject | Consumer engagement | en_US |
dc.subject | Social networking sites | en_US |
dc.subject | en_US | |
dc.subject | Consumer-brand relationship | en_US |
dc.subject | Social media marketing | en_US |
dc.subject | Ph.D | en_US |
dc.subject | MS | en_US |
dc.subject | PH1600 | en_US |
dc.title | Consumer engagement and its effect on consumer brand relationship in social media advertising a study | en_US |
dc.type | Thesis | en_US |
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