Consumer engagement and its effect on consumer brand relationship in social media advertising a study

dc.contributor.authorKujur, Fedric
dc.date.accessioned2020-10-19T10:42:37Z
dc.date.available2020-10-19T10:42:37Z
dc.date.issued2020-08
dc.identifier.urihttp://hdl.handle.net/123456789/1798
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines), Dhanbaden_US
dc.subjectConsumer engagementen_US
dc.subjectSocial networking sitesen_US
dc.subjectFacebooken_US
dc.subjectConsumer-brand relationshipen_US
dc.subjectSocial media marketingen_US
dc.subjectPh.Den_US
dc.subjectMSen_US
dc.subjectPH1600en_US
dc.titleConsumer engagement and its effect on consumer brand relationship in social media advertising a studyen_US
dc.typeThesisen_US
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