Dimensions of consumer based brand equity (CBBE) in fast food setor - a study of select brands operating in India

Thumbnail Image
Files
TH10631.pdf (3.69 MB)
Abstract.pdf (133.37 KB)
Date
2016-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Indian Institute of Technology (Indian School of Mines), Dhanbad
Abstract
Description
Keywords
Brand equity dimensions, Keller model, Brand Equity Models, Fast food sector in India, Lassar, Mittal and Sharma (1995) theory, MS, Ph.D
Citation
URI
http://hdl.handle.net/123456789/910
Collections
J K Pattanayak