Dimensions of consumer based brand equity (CBBE) in fast food setor - a study of select brands operating in India

Simple item page
dc.contributor.authorPankaj, Singh
dc.date.accessioned2017-11-22T10:52:15Z
dc.date.available2017-11-22T10:52:15Z
dc.date.issued2016-01
dc.identifier.urihttp://hdl.handle.net/123456789/910
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines), Dhanbaden_US
dc.subjectBrand equity dimensionsen_US
dc.subjectKeller modelen_US
dc.subjectBrand Equity Modelsen_US
dc.subjectFast food sector in Indiaen_US
dc.subjectLassar, Mittal and Sharma (1995) theoryen_US
dc.subjectMSen_US
dc.subjectPh.Den_US
dc.titleDimensions of consumer based brand equity (CBBE) in fast food setor - a study of select brands operating in Indiaen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
TH10631.pdf
Size:
3.69 MB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
Abstract.pdf
Size:
133.37 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
J K Pattanayak