Impact of AI enabled personalised advertising content on consumer perception, response and advertising effectiveness

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Date
2024-05
Authors
Mukherjee, Sagnik
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Volume Title
Publisher
Indian Institute of Technology (Indian School of Mines) Dhanbad
Abstract
Description
Keywords
Artificial Intelligence, Potential customer, Conceptual framework, DIST, DS1442, MS
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http://hdl.handle.net/123456789/3871
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Govind Swaroop Pathak