Impact of AI enabled personalised advertising content on consumer perception, response and advertising effectiveness

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dc.contributor.authorMukherjee, Sagnik
dc.date.accessioned2024-10-10T05:24:42Z
dc.date.available2024-10-10T05:24:42Z
dc.date.issued2024-05
dc.identifier.urihttp://hdl.handle.net/123456789/3871
dc.language.isoenen_US
dc.publisherIndian Institute of Technology (Indian School of Mines) Dhanbaden_US
dc.subjectArtificial Intelligenceen_US
dc.subjectPotential customeren_US
dc.subjectConceptual frameworken_US
dc.subjectDISTen_US
dc.subjectDS1442en_US
dc.subjectMSen_US
dc.titleImpact of AI enabled personalised advertising content on consumer perception, response and advertising effectivenessen_US
dc.typeThesisen_US
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