Ph. D / Management Studies
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Item Adoption of marketing automation among B2B IT firms a study(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2024-08) Mathur, AkshayItem Analysing churning intentions of Indian telecom consumers a study(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2023-01) Singh, Abdhesh KumarItem Analysing perceptual dimensions of guerrilla marketing in Indian context(Indian Institute of Technology(Indian School of Mines) Dhanbad, 2021-09) Gupta, HarshitaItem Analysing the behavioural intention towards green human resource management practices among employees of Indian coal industry a study(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2022-07) Mukherjee, BidhanItem Analysing the effect of social media marketing activities on customers purchase intention a study of organised apparel retail sector in India(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2023-06) Sharma, SukanyaItem Analysis of benefits and risks of internet shopping with special reference to electronic products(Indian Institute of Technology (Indian School of Mines) , Dhanabd, 2017-01) Sinha, PriyankaItem Analysis of critical factors for vendor selection in Indian private industrial sectors : a study in eastern region(Indian Institute of Technology (Indian School of Mines) , Dhanabd, 2017-12) Bhattacharyya, SayandeepItem Analysis of herding intention of retail investors a study on Indian stock market(Indian Institute of Technology (Indian School of Mines), Dhanbad, 2020-08) Kumari, ShardaItem Analyzing consumer behaviour of handicrafts within the framework of fair trade consumption: a study of Western and Indian consumers(Indian Institute of Technology (Indian School of Mines) , Dhanabd, 2017-04) Dasgupta, AnirbanItem Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context a mixed method study(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2023-02) Singh, AkanshaItem Antecedents of E-WOM intention on social networking sites SNS an empirical study in India(Indian Institute of Technology(Indian School of Mines)Dhanbad, 2023-12) S, BalamoorthyItem Antecedents of M-Commerce adoption intention among generation X-an empirical study in India(Indian Institute of Technology(Indian School of Mines)Dhanbad, 2024-01) T, PackiarajItem Application of lean production methodologies for enhancing performance of Indian coal mining industry(Indian Institute of Technology (Indian School of Mines) , Dhanabd, 2018-03) Khaba, SorokhaibamItem Assessing beliefs perceived advertising value attitudes and behavioral responses towards advertising on social networking sites(Indian Institute of Technology (Indian School of Mines) Dhanbad, 2025-05) Kumar, ArunItem Assessment on quality of life for project affected people a study of coal mining projects in India(Indian Institute of Technology(Indian School of Mines)Dhanbad, 2023-11) Sinha, ArchanaItem Attitude and purchase intention of buying green products: a study of Indian consumers(Indian Institute of Technology (Indian School of Mines) , Dhanabd, 2016-06) Yadav, RambalakItem Buying behaviour of rural consumers- a study with special reference to fast moving consumer goods (FMCG)(Indian Institute of Technology (Indian School of Mines), Dhanbad, 2016-12) Prakash, GyanItem Buying behaviour of young Indian consumers- a study of mobile phones(Indian Institute of Technology (Indian School of Mines), Dhanbad, 2015-05) Nandi, ShampaItem A comparative study on work-life balance of women employees in select public and private sector organizations in India(Indian Institute of Technology (Indian School of Mines), Dhanbad, 2017-11) AnuradhaItem Consumer engagement and its effect on consumer brand relationship in social media advertising a study(Indian Institute of Technology (Indian School of Mines), Dhanbad, 2020-08) Kujur, Fedric